Yuyo – a Latin American term for wild plant or untamed interloper, was set up by Rosie and Charles, a hispanist and biochemist who went in search of adventure across South America. Rosie and Charles threw themselves into the sights, sounds and smells of Latin life, from the heady Caribbean coast of Panama all the way to Paraguay, where they sampled their first gourd of Mate. This South American super herb became a part of their world as they exchanged stories over yerba mate with new friends they encountered on their journey.

Meta Mate, who source the Mate used for the blends, now owns the Yuyo brand.

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